Retail Partnerships Selling a story
A history in retail
Over the years Tricycle has worked across a series of one-off projects for some of the UK’s top retailers.
National TV ads had been created for Maplin, Jessops, Westfield and most recently Intu shopping centres.
Each campaign showcased a series of products, shops or services available for each of the retail companies.
For both Westfield and then Intu Shopping Centre’s Christmas campaign, we created a mechanic that could showcase a huge range of gift ideas and shopping destinations with the various shopping centres around the UK.
Working along side the companies PR and design agencies, we built two hugely successful campaigns that distilled the essence of Christmas at each of the shopping centres.