Tricycle has created the Foxy Bingo campaign for 2015 based around a refreshed look and brand mascot ‘Foxy’.

Where better to take the revamped ‘Foxy’ in his new hip retro suit than the city of seaside cool – Brighton!

Accompanied by a classic 50s Judy Garland track, ‘Foxy’ and his dancing crew chase the clouds away, bringing the fun atmosphere of the pier to the screen. As ‘Foxy’ and his friends enjoy the roller coaster and carousel the viewer gets a taste of the excitement waiting for them at FoxyBingo.com.

With six ads to be released throughout 2015 we believe we’ve managed to bring a bit of retro cool to the Foxy Bingo brand.

A fun location, amazing choreography and an iconic 50s track remixed have come together to make this the most successful Foxy campaign to date

Foxy Bingo - Casino
Foxy Bingo - Get Happy

As well as the TV campaign, Foxy Bingo continues its ongoing sponsorship relationship with The Jeremy Kyle Show on ITV and ITV2.

The idents continue to reinforce the overarching Foxy brand values of ‘bringing people together’ and ‘community’.

Each idents features characters from the main TV campaign getting involved in mini five-second arguments that are quickly resolved though the medium of dance (as opposed to Jeremy Kyle’s lie detector or paternity test!)

The idents continue to support the TV creative through simple brand recognition, targeted directly to the core brand.