Direct Line- Skipping

There’s nothing better than a good old fashioned melting pot to rejuvenate the mind and body.

That’s why we’re always in a collaborating mood here at Tricycle with Matt Carter directing an online ad for Direct Line, written by the fine creatives at Saatchi and Saatchi.

A play on the skip ad culture has arisen over the past few years, and  the playful tone here invites you to watch a “skipping” ad rather than click away and skip the ad.

This comedic ad continues Direct Line’s partnership with Hollywood great Harvey Keitel, hearing him bark orders down a megaphone to a trio of tough looking goons, totally changing your preconceptions of what it takes to be a tough guy in this town.

Saatchi & Saatchi / Direct Line - Skipping

EETV – Gogglebox

Who better to front an advert for TV than the people who watch it? EE teams up with Gogglebox’s Stephen and Chris to plug their latest venture EETV.

Conceived by Saatchi and Saatchi, we see the sedentary pair direct their ocular balls towards an episode of Hannibal to showcase the range of shows available through EETV’s pairing with NowTV/Sky in this short but sweet outing from director Matt Carter.

EETV - Gogglebox

BBH – Spotless Promo

For our next piece, a promo for the Canal+ black comedy Spotless, starring Brendan Coyle. For this Matt Carter took up the directing reigns for agency BBH in a simple but effective one take promo that starts like an episode of Downton Abbey and ends like a scene from Lock Stock and Two Smoking Barrels. Delivering a monologue to the lens as he strides into an abandoned warehouse Coyle, channeling Nelson Clay, his mob boss character from the show, soon reveals his true intentions.

BBH - Spotless Promo

Head & Shoulders – Joe Hart

Our third collaboration of recent weeks with Saatchi and Saatchi shows this sporting number featuring the one and only England Goal Stopper Joe ‘the lion’ Hart.

This humorous ad, directed by Tricycle’s creative director Matt Carter, has Head & Shoulders continuing their fruitful relationship with Man City Keeper Hart and fully embracing the spirit of the terraces in a 4th wall breaking, self depreciating way.


Saatchi & Saatchi - Joe Hart Head & Shoulders